Midway through 1997 Golden Cockerel Crafts launched a web site that has been instrumental in the company's growth. Collectors from all over the States and beyond began connecting with Conway through the internet as his company became recognized as one of the premier manufacturers of Russian nesting dolls in the world, employing nearly 100 artisans and crafters throughout Russia.
By working directly with the Russian artists, Conway has been able to have a hand in the creation of new items, designing and commissioning nesting dolls the likes of which the world had never seen. His exclusive line of nesting animals (frogs, pigs, cows, elephants, and cats to name a few) has significantly influenced trends in contemporary Russian folk crafts and has earned his company a spot in the literature that surrounds these collectibles.
Custom work is The Golden Cockerel's forte. It offers custom portrait boxes and family nesting dolls, as well as promotional items displaying corporate logos.
Recently, Gramercy Pictures of Beverly Hills, CA, contracted with Conway to produce a nesting doll to promote their upcoming movie "Being John Malkovich," starring John Malkovich, John Cusack, Cameron Diaz, and Catherine Keener. The nesting doll will feature the movie's characters and reflect the convoluted theme of the film.
With his inventory and family expanding, last month the young entrepreneur moved his showroom out of his home to the new location now open to the public on NC Highway 194 at Howard's Creek. Though Russian fairy tales and folk scenes are the inspiration for much the gallery offers, shoppers will also find a bit of local color there. The "Wings of Freedom" series features North American bird species on jewelry, ornaments, and eggs. Earrings, brooches, and a nesting doll depict familiar North Carolina lighthouses. Another series of brooches are painted with typical Appalachian landscapes. And the "Presidential Affairs" doll with Bill and Monica elicits chuckles and groans from customers, depending on one's political perspective.